Anchoring an estimation

Posted by mkhairul - July 23, 2009 at 03:07:58 am - No Comments

 Categories: Tips



Just read that there’s a simple decision theory trick that is being used by marketers to justify prices on products that is being sold, by using an anchor.

Although its faster than doing a detailed estimation its accuracy is questionable (like all other estimates, Haha!). Still it is an important technique to keep in mind like one of those linguistic skills like argumentum ad hominem, presupposition, cognitive dissonance, etc.

Very handy to have in your utility belt (apart from grappling hook, bat boomerang and tazer guns).

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